Lauren Goodger: Wearing Exotic Skins Kills

Lauren Goodger for PETA

Painted as a snake and lying naked in a pool of fake blood, The Only Way Is Essex's Lauren Goodger stars in a hard-hitting new PETA ad to highlight the horrific suffering of reptiles before they're turned into shoes, handbags and other accessories and to call on her fans to "leave wildlife out of your wardrobe". Shot by renowned photographer Trevor Leighton, the ad aims to let people know that items made from exotic skins come with a high price – and that it's paid by the animals who are torn away from their jungle homes and cruelly killed. Every year, millions of snakes, alligators, lizards and crocodiles are killed for heartless fashions. Even if you don't think snakes and lizards are cute, please remember that they feel pain and fear just as any animal does.

Snakes killed for their skin are often nailed to trees and skinned alive before being tossed into a pile to die. They can suffer for days before succumbing to shock or dehydration. Pythons often have a hose inserted into their mouth and are pumped full of water to make them easier to skin. As a PETA US investigation revealed, alligators on farms are often beaten with hammers and sometimes take up to two hours to die. With tons of fashionable and cruelty-free alternatives such as fake snake and mock croc available, there is no reason for animals to suffer for your wardrobe.

Learn more about the cold-blooded horrors of the exotic-skins industry by watching this shocking video exposé narrated by Joaquin Phoenix.

Join Lauren Goodger and PETA in sending a powerful message not only to the cruel exotic-skins industry but also to designers, retailers and others who directly profit from the suffering caused by this brutal business. Take the pledge now to shed exotic skins from your wardrobe!

Pledge to Shed Exotic Skins From Your Wardrobe

I, the undersigned, hereby pledge to shed exotic skins from my wardrobe. I say "No!" to the cruel slaughter of millions of animals around the world for their skins. I say "No!" to shoes, coats, bags and other products made from the skins of animals and to any other attempt to sneak animal skins into everyday items. I pledge to expose the truth about exotic skins and to spread the word until we close down the exotic-skins trade forever.

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