Stay Firm and Fresh

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A cucumber has never looked so good – or so wicked. In honour of World Vegan Day, watch this spicy video that gives a wink to the sexual health benefits of going vegan by showcasing men enthusiastically and proudly showing off some healthy protrusions from their trousers.

Thanks to our friends at Fallon London for making the exciting ad. 

The cholesterol in meat, eggs and dairy products can clog our arteries and slow the flow of blood to all the body's organs – including those that are vital in bed. Vegan meals, on the other hand, contain no animal fat or cholesterol. Vegans are also, on average, fitter and slimmer than meat-eaters and are less prone to heart disease, strokes, diabetes, obesity and cancer.

Vegans are also as compassionate as they are passionate: each person who goes vegan saves more than 100 animals a year from immense suffering on factory farms, in abattoirs and on the decks of fishing boats.

Fancy giving it a go? We'll be with you every step of the way, sending you e-mails that have top tips on eating out, mouth-watering recipes and tasty animal-friendly snacks. The only thing you'll be wondering is why on Earth you didn't go vegan sooner!

Go Vegan And Feel Great in 30 Days!

"Yes, I want to eat better, feel better and stop supporting cruelty to chickens, pigs, cows, fish and other animals who are raised for food. By signing my name, I pledge to try veganism for at least 30 days."


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