Take Up Kindness This Lent – Give Up Meat

Whatever our religious views, Lent is often a period for reflection and for setting new challenges for ourselves. What better time, then, to make a positive change that will help animals, the environment and your health all at once – by going vegan!

Go vegan for Lent!

Choosing an animal-free diet and distancing yourself from the cruelty of factory farming goes hand in hand with the Christian values of compassion and respect for all of creation. After all, the Garden of Eden was vegetarian (Gen 1:29-30). Combine that with the myriad health benefits of a vegan lifestyle – vegan foods can help you lower your bodyweight, avoid depression and reduce your risk of heart disease – and it's clear that this is the kindest choice not only for animals but also for your own body. 

Go Vegan And Feel Great for Lent!

"Yes, I want to eat better, feel better and stop supporting cruelty to chickens, pigs, cows, fish and other animals raised for food. By signing my name, I pledge to try vegan eating for the 40 days of Lent – and possibly beyond!"


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But don't just take our word for it – try it for yourself! Sign our Vegan Lent Pledge and experience all the ethical, spiritual and physical benefits of a diet that has no victims.

Giving up meat, fish and dairy products for Lent is a Christian tradition that dates back to the Middle Ages – but for the modern-day vegan, there are so many delicious alternatives to meat that it needn't feel like a sacrifice at all. After you've signed the pledge, we'll send you a free starter kit filled with recipes and tips as well as regular e-mails to keep you motivated and inspired.

And it doesn't have to end at Easter! After 40 days, we suspect you'll be so hooked on compassionate eating that you'll consider making it a choice for life. (Plus, stay tuned for our recommendation of delicious vegan Easter treats!)