Action Centre

Rodrigo y Gabriela Promote a Vegan Lifestyle

Musical duo Rodrigo y Gabriela take time out from strumming their addictive, acoustic guitar sets to star in a PETA ad promoting a vegan lifestyle. These compassionate rockers draw the comparison between human rights and animal rights and denounce cruelty to any species.

Rodrigo explains, "I consider animal rights very linked to human rights and to environmental rights. For me, it's just one issue". By enjoying a plant-based diet, you can help prevent cruelty to animals, improve your health and protect our planet. The official handbook for the Live Earth concerts says that "refusing meat" is the "single most effective thing you can do to reduce your carbon footprint".

Learn more about animal rights by watching Rodrigo y Gabriela's exclusive interview with PETA US.

Rodrigo y Gabriela for PETA US

Cows, pigs, chickens, fish and other animals killed for food suffer greatly on factory farms, where they are confined to filthy and cramped pens and cages, routinely abused and fed drugs in order to make them grow more quickly and keep them alive in conditions that would otherwise kill them. Animals are then slaughtered using excruciatingly painful methods, such as cutting animals apart or cutting their throats while they're still conscious and able to feel pain. Cows used by the dairy industry are forced to live in their own waste and are forcibly impregnated over and over again. They are hooked up to milking machines several times a day and fed drugs and hormones in order to create as much milk as possible. As a result, cows on dairy farms often go lame and become ill – they typically live for 4 to 5 years, even though their natural lifespan is approximately 25 years.

Going vegan saves the lives of more than 100 animals a year from a life of misery and the most painful death imaginable. Check out our vegetarian/vegan starter kit for recipes, tips and more information to help you make the transition to a cruelty-free diet. Do something good for yourself, for the planet and for animals. Pledge to be vegetarian or vegan now!

Pledge to Be Veg!

I want to eat better, feel better and stop supporting cruelty to chickens, pigs, cows, fish and other animals raised for food. By signing my name, I pledge to explore a vegan or vegetarian diet for at least 30 days.


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