Action Centre

Pledge to Go Leather-Free With 'Bigg Boss' Guest Pamela Anderson

If there's one thing that Bigg Boss guest Pamela Anderson loathes, it's cruelty to animals.

That's why Anderson has fired off a letter to Indian Prime Minister Manmohan Singh asking the government to help cattle who are used in the leather industry.

Anderson took a graphic and unflinching look at India's gruesome leather trade in a hard-hitting PETA US video. In her letter to the Prime Minister, Anderson points out that despite PETA US' offers of tangible help to both the government and the Indian leather industry, conditions for animals used in India's leather trade still remain horrendous.

In the video footage, cattle are tied together with ropes through their noses and beaten mercilessly in forced "death marches" over hundreds of miles. During the marches, cattle collapse from hunger, exhaustion, injury and despair. Handlers force the cattle to continue by breaking the animals' tails at each joint (the human equivalent of having a finger broken) and by rubbing tobacco, chilli peppers and salt into the animals' eyes. The cattle are never offered food or even a drop of water.

Illegally crammed into severely crowded trucks, many cattle, including mothers and calves, are trampled or gored during the long journey to slaughter. By the time they arrive, some of the animals are already dead. Many others are so sick and injured that they must be dragged inside, where workers cut the animals' throats by sawing back and forth with dull knives. Completely conscious animals are left to slowly bleed to death. Some have their legs hacked off while they're still conscious or suffer the agony of being skinned alive.

You can help Pamela Anderson put a stop to this cruelty by signing our pledge today that the only skin you are in is your own. Then forward the video to your friends.

Sign the Pledge

I want to tell the world that I will not ever wear the skin of another animal. I refuse to contribute to the Indian leather trade. By signing this pledge, I am saying that the only skin I am in is my own.


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